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This web site ascendevents.co.uk states the following, "Take on the mountains with Ascend." Our analyzers noticed that the webpage also stated " Ascend Events is a small family run race organiser with the aim of using our experience in putting on events and passion for endurance events, the great outdoors and the Lake District to put on great value, fun and friendly endurance events on some popular long distance trails in the Cumbria fells." The Website also said " A hot meal included after the race and a medal for all finishers. We are planning on organising recce days if there is the demand for them. Or use our contact form." The website's header had Running as the most important optimized keyword. It is followed by Hiking, Walking, and Fell-Running which isn't as highly ranked as Running. The next words ascendevents.co.uk used was Trail Running. Sky Running was included but might not be understood by search parsers.